Here’s another superb video showing Avinash Kaushik from Google discussing Analytics at SES London 2010.
Only Avinash could bring such humour and passion to the subject of Analytics! His example of using analytics to persuade his wife that she should let him blog at midnight instead of going to bed is classic!
Favorite quote “These are keywords I need to make love to because they make me so much money”!
Avinash Kaushik – Be Awesome: Ideas for Approaching Search Analytics Differently @ SES London 2010 from SEOgroup on Vimeo.
Here’s a link to the excellent Juice tool for analytics mentioned in the video.