As rumoured for a while, Google is venturing into the TV market.   They plan on embedding their Android platform into TVs and also providing set-top boxes.

The intention is to merge together the online web experience with regular TV viewing.

Announced at Google IO, they plan to release the product to market this Autumn.

Google are teaming up with both Sony and Intel to provide the hardware.  Both Paul Otellini (Intel CEO) and Howard Stringer (Sony CEO), pictured right, were involved in the Google announcement today.Google also have the backing of Adobe, bringing Flash to the platform for animation and gaming. .

Vic Gundotra (VP Engineering) snubbed Apple several times during the Google IO keynote by highlighting the integration work Google are doing with Adobe to bring Flash to the Android platform.

Take a look at the introduction to Google TV in the following video