Today at SMX, Janet Driscol Miller and Rand Fishkin presented their findings on the difference between Bing and Google from an SEO perspective.
Here are some quick tips from the presentation:
Janet Driscol Miller
Bing when combined with Yahoo will result in 30% Market Share
Lower volume Search Traffic from Bing, but more pages viewed per visit
Similarities between registering local listings
Bing good at showing geo-relevant results
You can see the value of a backlink in Bing Webmaster but only for top 1000 links
Rand Fishkin
Bringing science to SEO
Exact Match Domains Important – powerful in both engines
Hyphenated versions are less powerful
Keywords in domains important for both
Keywords in subdomain more preferred by Google than Bing
Alt attributes of images important
Keywords in URLs considered best practice
Keywords in URLs more important than on page
More important to have link diversity than quantity
Links still major consideration in ranking
Google better at analysing links
Many anchor text links from same domain don’t count highly
Links far more important than on page content for ranking
Additional Resources
http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements